Couldn't load pickup availability
Order and get 89 reward points
Earn points by signing up for our rewards program

Armaf Niche Platinum Cologne by Armaf, Armaf Niche Platinum is a spicy, warm and woody premium cologne for men that showcases enticing patchouli, balsamic and amber main accords. A definitively masculine fragrance at its core, this singular scent is formulated on earthy base notes of labdanum, myrrh, amber and cistus that effortlessly blend with camphorous, dry and woody middle notes of patchouli and cedar. This distinct combination intermingles with spicy top notes to produce a uniquely alluring cologne ideal for the fashionable and contemporary man.
Niche Platinum is created by Armaf, an exclusive brand that has created couture colognes and perfumes for sophisticated men and women since its March 2010 inception. Situated in the United Arab Emirates, this luxury maker produces stimulating and imaginative signature scents and elite fragrances that feature competitive pricing and chic packaging. Devised with the stylish, modern man and polished, glamourous woman in mind, these lavish creations convey class, style and refinement.
Mastering the Art of the Spray
To make your fragrance last longer and project beautifully, follow these simple steps:
- Moisturize First
Scent clings best to hydrated skin. Apply an unscented lotion or a matching body cream before spraying to "lock in" the molecules. - Target Pulse Points
Apply fragrance where the blood flows closest to the skin. The heat in these areas helps develop the scent throughout the day:Wrists, Behind the ears, Base of the throat Inside the elbows - The "Golden Rule": Don't Rub
After spraying your wrists, avoid rubbing them together. This "crushes" the delicate top notes and causes the fragrance to evaporate faster. Just spray and let it air dry. - Distance Matters
Hold the bottle about 3-6 inches away from your skin when spraying. This ensures a fine mist rather than a concentrated puddle. - Mist Your Hair (Carefully)
For an extra trail of scent (known as sillage), spray your hairbrush or a light mist over your head. Since perfume contains alcohol, avoid spraying directly onto your hair daily to prevent dryness.