Karen Low Pure Couture Noir

Mastering the Art of the Spray

To make your fragrance last longer and project beautifully, follow these simple steps:

1. Moisturize First
   Scent clings best to hydrated skin. Apply an unscented lotion or a matching body cream before spraying to "lock in" the molecules.
2. Target Pulse Points
   Apply fragrance where the blood flows closest to the skin. The heat in these areas helps develop the scent throughout the day:Wrists, Behind the ears, Base of the throat Inside the elbows
3. The "Golden Rule": Don't Rub
   After spraying your wrists, avoid rubbing them together. This "crushes" the delicate top notes and causes the fragrance to evaporate faster. Just spray and let it air dry.
4. Distance Matters
   Hold the bottle about 3-6 inches away from your skin when spraying. This ensures a fine mist rather than a concentrated puddle.
5. Mist Your Hair (Carefully)
   For an extra trail of scent (known as sillage), spray your hairbrush or a light mist over your head. Since perfume contains alcohol, avoid spraying directly onto your hair daily to prevent dryness.