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144 Bloom by Michael Malul London is a Floral Fruity fragrance for women. 144 Bloom was launched in 2020.
Bloom is Central Park in late March. You’ve been taking the same walk every Sunday now, latte in hand, hoping to run into the off-duty-model guy with the glasses once again. It’s become your little ritual now. The sun is shining bright, everywhere you go. You take a sip, turn around, and catch him smiling at you right before he looks away…a perfect meet-cute moment.
Fruity, sweet top notes of black currant, pear, raspberry, and apricot mingle with delicate floral notes of rose, jasmine, lily, and peony. Lasting notes of amber, musk, and sandalwood unfurl at the base of this fragrance.
Top Notes: Black Currant, Pear, Raspberry, Apricot
Mid Notes: Rose, Jasmine, Lily, Peony
Base Notes: Amber, Musk, Sandalwood
Mastering the Art of the Spray
To make your fragrance last longer and project beautifully, follow these simple steps:
- Moisturize First
Scent clings best to hydrated skin. Apply an unscented lotion or a matching body cream before spraying to "lock in" the molecules. - Target Pulse Points
Apply fragrance where the blood flows closest to the skin. The heat in these areas helps develop the scent throughout the day:Wrists, Behind the ears, Base of the throat Inside the elbows - The "Golden Rule": Don't Rub
After spraying your wrists, avoid rubbing them together. This "crushes" the delicate top notes and causes the fragrance to evaporate faster. Just spray and let it air dry. - Distance Matters
Hold the bottle about 3-6 inches away from your skin when spraying. This ensures a fine mist rather than a concentrated puddle. - Mist Your Hair (Carefully)
For an extra trail of scent (known as sillage), spray your hairbrush or a light mist over your head. Since perfume contains alcohol, avoid spraying directly onto your hair daily to prevent dryness.